Spring and autumn fruits, time flies, time is the scale of the pioneer, but also the witness of the struggler to build a dream。Since its formal establishment in 2016, Hubei Shiyu New Building Materials Co., Ltd. has rapidly grown into one of the most influential mainstream brands in the gypsum board industry from the initial unknown new army of the industry。So what makes Sewoo?Let's take you to understand the brand story behind Shiyu building materials。
01, from the gypsum board industry new army to witness
Gypsum board is usually used to make ceiling and partition wall, partition use, flat surface and seamless structure can form a simple and generous practical decorative effect, although it exists in the market for only a short period of more than ten years, but the development speed has almost occupied half of the entire building materials market。Zhao Shuang, chairman of Shiyu Building Materials, is mainly engaged in the chemical industry. After years of honest operation, he has a certain reputation and achievements in the industry。With the gradual saturation of the chemical industry market, product homogenization is serious,In a competitive market,Zhao is not resting on his laurels,Think The Times are moving on,Single products can no longer meet the needs of consumers,2016年,Zhao has grasped the new market trends of home building materials with accurate market insight,Enter the gypsum board industry,Under the correct guidance of General Zhao and the struggle of all staff,The company always adheres to the development concept of "innovation, green, open and win-win" and the five major styles of "hard work, seeking truth from facts, unity and cooperation, efficient execution and immediate action",It's been seven tumultuous years。In these seven years, witnessed the vigorous development and improvement of the gypsum board industry。So far, it has become the trusted choice of many brands at home and abroad。
02, deepen the market layout accurate enabling terminal
Shiyu Building Materials has been deeply engaged in the industry for many years and actively laid out the new retail strategy, which has long become the consensus of the company's development。Compared with the traditional retail method, the market adjustment brought by the new retail is huge, but it also brings new opportunities to Shiyu building Materials。As China's new first-line high-end gypsum board brand, has been at the forefront of industry development, Shiyu Building Materials to take advantage of the trend, through diversified new media communication channels, to enhance the strong association between users and brands。To achieve the benefits of channel stores to online accurate traffic, while efficiently improving the city exposure and influence of Shiyu gypsum board brand dual goals。
(Shiyu Building Materials official Tiktok)
(Shiyu Building Materials official public number)
03, originality to the original heart, to the future
How to empower the brand, enhance the brand influence of Shiyu gypsum board series products, improve the share of Shiyu brand products in the market, and Shiyu immediately determined the brand positioning of "China's new first-line high-end gypsum board" after a large number of market research, competitive product research and repeated demonstration。In terms of brand promotion and market positioning, Shiyu people have carried out refined brand promotion and marketing work around the brand in Henan, Hubei, Hunan, Chongqing, Jiangxi, Guangdong and other provinces。
It is worth mentioning that Shiyu gypsum board series products in the market share and brand awareness is rising。Shiyu Building Materials also by virtue of strong enterprise comprehensive strength, superb product quality and excellent brand service and other advantages, won a number of honorary titles。
Ingenuity, dedication, faith, the future, Shiyu building materials will be forward-looking strategic layout, gypsum board products extreme environmental stringent, carefully carved every piece of gypsum board, excellence, to create a consumer trusted products, and then provide every family with high-quality, healthy and environmentally friendly home decoration materials。Work hand in hand with all partners towards a common vision!
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